Saturday, August 3, 2013

SEO for Beginners - Part 2 - SEO

Now that you have followed the first part: How to start SEO and optimized your site, we can move to the higher speed and attack





Do you remember? : SEO is the art of how to best position their website in different search engines in order to maximize traffic.


No. 1: The links (or backlinks)

It is now to know your site, thanks to the links (backlinks) that will point to you. Their number (but their quality and provenance) is an indication of the popularity or importance of "linke" site.
To link must submit your url (http://www.votresite.com) on another site, or use the best method is to put an anchor text (the chosen keyword)

How to link? (I'll take the point in the first part example -> A link is given in html code, this way "<a href= »http://coloriages.posterous.com/tag/animal »> Coloring animals </ a> "you need to apply on the site. (Important: writing without the quotes) to your anchor text (coloring animals) link will look like this: Coloring animals.


NOTE: There are other forms of code, such as BBcode used especially on forums and with this form:

"[Url = http://blablabla.com] Your Keyword [/ url]"

Now that you know how to apply a URL (your website address), a link, or anchor text on other site, you need to find find web sites that will accept your link (and it is not won: P).



Step 2: Directories and Cp


If you are good at writing this type of content writing to promote your website or blog is for you. Most often, these sites Press Releases (Cp) and directories offer you to write a note / description from 300 characters to 500 words, and allow you to insert a number of internal links (excellent for deep pages). Some people swear by them for their SEO.

NOTE: Beware of duplicate content (duplicate content), the quality of an item through its unique character (this also applies to the content of your site, your descriptions in directories, etc).


You can easily find lists of quality directories (offering several services, placing well, etc.) and news site on the web.



No. 3: The comments of blogs

Blog comments (not to be confused with spam: D) is a great way to get quick links. The idea is pretty simple, you just have to answer a subject that the blogger wrote. But beware, your comments should be relevant, good quality, contribute to the debate ... Also, take care to avoid the anchor optimized like "coloring" instead of your name, if you will for a spammer.

There are hundreds of blogging platform, WordPress, Posterous, Blogger, etc. Unblog. You can also find on the Internet, lists of websites that allow comments.


NOTE: Some of these blogs add a NoFollow attribute on their links so as not to share "its relevance, juice, its PR, etc.. ". So the link to your site, filed with your comment, there is nothing to win, (Google, Yahoo, Bing, react differently) ... but if the comment is relevant, it will get visitors. If it's PR or juice you need, then make sure that the site is "DoFollow". You can find plugins that will make the difference.



4: Partners and link exchange

It is now to find "quality links" or in your theme, or on sites of importance for search engines, or the sites to high Pagerank (the Pagerank or PR, symbolized by a green bar from 1 to 10, is one of confidence indices assigned by Google - Although this index have not been updated for a year, it is still very popular in the trade). Imagine if you had a link on the home page of Google or Facebook, the traffic and popularity that would cause!

So the more popular a site is, the more links it offers are "relevant", the more likely to be useful to your SEO. In addition, visitors to this website are more likely to click on a relevant link and visit your website. You have to find the right sites and the right words to get these link exchanges and partnership.


NOTE: there is no need to exchange links with sites whose pages are not indexed ;)



No. 5: Social Networks

"Social networks" these virtual trading platforms such as Twitter, Flickr, YouTube, Digg, and other sites like Facebook, Linkedin and Viadeo are all examples of Web sites that are very good for your SEO in the as they allow you to communicate quickly on your last article, video, link, or pictures and share this information with many other people. There are a multitude of social networks, and most of them, you must create a profile that you most often put a link ;)


No. 6: Blogs and forums

This is very similar to Part 5, except you have more control over your written work. You can create blogs that will support your promotional items, and / or integrate communities on forums to participate in discussions and exchange very appropriately for your site.

One last thing, pay attention to the optimization of your site, and that force is not too early to SEO. We must go slowly in providing links, otherwise the engine will react badly and risqueraont you filter, you see blacklist! Working in moderation, but in quality and everything will be fine.

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