Tips: How to choose the correct Keyword SEO appropriate for your site

1 - the basics:

Keywords are the words entered by navigating Kjocal search engines to find websites they want.

It is empty, it can improve your site or one of its pages to occupy a keyword no one cares about them.

To start an effective email marketing, you should target keywords in the correct and appropriate, the keyword should be related to the content of your site,
And ensure that there are researchers to enter the search engines.

If targeted the wrong word, every disorder in improving your site will go and have lost a lot of time.

2 - What is the right keywords?

There are three types of keywords:
* - To navigate.
* - For comparison.
* - For sale.

comparison words are generally the best words to optimize your site for search engines.
People who are looking for this word usually looking for a solution to their problems, they are ready to buy.

For best results with your strength to optimize your site for search engines, you should focus on this kind of words.

The majority of people use the two words to four words in the search engines, if the words of the effect is very strong and influential, simple words can not be targeted because it is targeted very, very big! .

net users who use four words to look for are the majority of those who are ready to buy your products or services or extended your site more than those using fewer words visit.

3 - what can happen when you target the wrong words?

If targeted the wrong words have lost time and money.

Will invest a lot of time to improve web for words that can not be for your website to get higher ranks in the moment your pages.

Or will invest a lot of time to improve your web pages for words does not affect the buyer or visitor.

It is very important to target the right words to put your site in the top search results and sales.
So careful to target the right kind of words.

4 - How to choose the right words and the right?

Enter the known search engines and enter a description of your site in a word or two, for example, my site is "Loose. Com" If you get into search engines
And I write "scripts" demilitarized.

OL and all the results and description pages you see and their titles and tried to target these words, for example:
Google launched its " free scripts"
I appeared as a result of

*****************************
Name: "top free scripts "
Short description: "Being the best now on scripts for free download is free with an example of each active"
*****************************

The words that you should be the target site is located above are as follows:
His demilitarized free scripts, best scripts, sample scripts.

5 - How do I target words?

There are several ways to identify and help target and I mention the most important:
* - Put the target words in the description of the page or site marking DESCRIPTION

* - Established topics or pages on your website talking about this word

* - Repeat after the target word and put it in the subject several times, for example, twice in the title and in about ten times and 4 times in the description and so on .....

* - Put your link in sites like the word you want to target, for example:
"My Talk World News"


* - Put links to sites similar to your site in your site

For example, I saw a site that talks about international news (but not named CNN) and also speaks your site if you put the link to CNN in your site in the list of sites "friends" or "important positions" or "linked sites" or "links" or ... .....

Why would I be applied in this lesson is?

Have you learned to focus on the key words of a length of 2 to 4 words?

Have you learned to focus on keywords bring you targeted visitors Awad words puts you in the top ranks in search engines?

Are keywords avoided with a single word?

Make your excellent labeled until they bring you visitors are interested in the content of your site?

Do you know what are the words that bring you visitors were used to find sites like the site?

Did you know that the three types of keywords?

Things that you should have known and learned:

A key to be neglected because this type is often target, plus he's very, very difficult, very got word because they are exposed to competition from very large sites

Browse Adjulon generally targeted keywords to your site, but without the accent, for example. Mention your "beautiful nose"

he entered the Browser and Google enters the nose process is a little different from your writing, but it was intended to sites like your site. So you need to target the words used by the navigation is asking them or create a poll, "how you came to this site?"

Users generally move in to your site in two words or four keywords and fails to enter one word to search.

The golden rules for choosing a profitable Niche by using Keyword Tool

1 - Choose one of the following countries: USA, UK or Canada :

To improve access to high-priced clicks; All statistics indicate that these countries are the first nations brought to clicks with high prices in general, and these countries is what will be the No. 1 targeting to bring visitors promotions in our plan, we all hate the price clicks => 1 cent!

2 - Value (local monthly searches) will be between 1000 to 5000 :

of course , the number (1000-5000) represents only a small number for the number of searches per month in one of the countries mentioned in point 1, but we choose Niche and not a large market, and can therefore compete to appear in search results in the advanced rank (talking appears as a result of the first or second to last in the search engines), and it is not difficult, you can access those classified less than 60 days using SEO techniques that I already explained in detail in SEO Series.

3 - the value ( Global Monthly Searches ) Does not exceed three times the value (Local Monthly Searches ) .

A guarantee is at least one third of visitors one of the countries that we have identified in section 1, and thus we get the price of clicks for that state alone.

Try to choose an Arab state, for example, or India, and see the average price for a keyword clicks, and compare it with the keyword if the state were selected United States, for example, .. Often, you will realize that the big difference and there is no comparison.

So we do not want to mingle with visitors! And the value of clicks remain high always excludes visitors from other countries that we set in advance.

Note that some people may adjust the value of local monthly searches, which is equal to the value of global monthly searches, thus ensuring that all researchers for the keyword in question does not come only from a given country and only .. Genius idea .. Exploited!

4 - competition  be from medium to high :

I mean here the advertiser competition on the keyword, so that those with strong competitiveness, as far as possible, to ensure that they pay more to stay in the circle of competition and we are the publishers of beneficiaries always click the price to remain high for a long time.

The fact that the competition is low, it means a smaller number of advertisers interested in this keyword, which means that it is not obliged to increase the value of the fovea to stay in the competition, because they are weak in the foundation and that's what you risk is the risk if you choose a keyword has a competitive advertising is low, even if the value of click is high .

5 - that the price-per-click (CPC) from 1 to $ 4 :

It is not that easy because you get clicks price 20 or $ 30 as some like to follow lists of the most expensive words each year, this is the path of the imagination.

The choice of moderate values ​​of CPC bid with the site in the form of distinction for search engines SEO, and a plan to promote the Court, and repeat with 3 or 4 other sites, you will get a good account with Adsense, income of at least $ 600 per month .. it is the planning Oh dear!

- A practical example

Try applying the previous rules on the keyword ( kids 

Crafts ) using the advanced options and filters, and noted that it is not applicable to this niche, so ignore this niche, and return for Niche last of our sources of inspiration, and we use the tools offered by the existing keywords ideas .

error conditions on the keyword Kids Crafts

Keywords (proposed) by the tool, and applies the conditions that we set

Now you can adjust your route and choose among alternatives your keywords with applied the golden rules , for example : Party Games for Kids .. 

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See the previous post  

Full explanation of how to use keyword Tool ..

Evaluating the profitability of niche .. and Keyword Tool

It is obvious that the selection of niche for working at Adsense ads with high CPC bid is what works best for your profitability site. But it seems that it is incomplete; standards that must be taken into account to discuss the profitability of Niche is more than just knowing the price per click. So what are these criteria? And how they can be evaluated?

We discussed in the first post of the Niche Extreme Series To the concept of Niche and Sources of generating a Niche ideas, and I pointed this niche like diamonds as you can find, but after research and exploration, and also explained should not be underestimated in any niche, perhaps lies the benefits of your treasure in this niche who despise it.

Psst !! .. One of my websites profitability from Adsense talk about air fresheners that work in an automated fashion!!!

But .. Is this your choice of niche that you think you are monopolized is enough to start creating your profit in this niche? .. The truth .. No, there are two basic criteria must first be evaluated, namely: financial viability and the amount of competitiveness.

And there are several tools that allows you to make optimal evaluation and analysis of these criteria, and after the analysis we are going to do, you'll be able to take the decision to use this Niche or not, now I'm will starting this explanation:

1 - Evaluation of financial profitability of the niche

You must take into consideration is always that we are talking mainly about the site that we will place in it Adsense advertising, must be this niche website that will focus around cost in financial terms, this means that the price per click on ads Adsense, due to be released this niche, and not just a few cents.

For a better assessment of the price of clicks, you can use several tools it is divided into two parts: the free and paid, but as always in my explanation will not use the paid services as long as there are adequate and free services, which can also be reliable. So if you are considering becoming a professional at work and enjoy Adsense, you should use this wonderful tool, free and provided by Google:  Keyword Tool.

 Evaluation of financial profitability of the niche by using Keyword Tool :

Google has provided this tool in the foundation for advertisers through the AdWords service, to enable them to know the average price of clicks, and the competition for the keywords wishes in creating propaganda campaigns targeting these words, and know the nature of the market before you enter, and it will suit their financial potential whether or not to get the best results it is.

But we, the editors will use this tool in the opposite direction, where we recognize the average price of clicks on certain word or phrase, for us to decide that we are creating our website / blog centered around the word or sentence marked or not, based on the estimated financial return generated by clicks by targeting this niche.

The main interface to the Keyword tool consists of several sections, the most important is the following :

A - Word or Phrase :

This is a text box, you type a word or phrase the keywords you have chosen for your niche inside, then click Search, know the average prices of clicks on AdSense ads drew those keyword or phrase, plus a few other details.

B - Advanced Options and Filters :

this is an option that allows some of the advances in the research process features, and clicking on it opens the drop-down menus, the most important is:

  * Locations and Languages :

Where you can choose a particular country, to know the average prices of clicks a keyword if the visitor clicks on the Adsense ads on your site within that State.

  * Filter Keywords :

This option offers a choice of a certain extent some of the values, facilitate access to better results.

C - Search Terms :

And a table showing the results of the research, and the pillars of this table are:

1 - Keyword:

The keyword or phrase.

2 - Competition:

The amount of competition by advertisers on this word or sentence marked (whenever the rectangle is greener, the competition was harder).

3 - Global Monthly Searches:

The number of searches each month for the keyword being discussed worldwide.

4 - Local Monthly Searches:

The number of searches each month for the keyword in question locally, according to the state-set in advance through, Advanced options and filters, and note that if you do not choose a particular country and to the left of the default All countries as it is, the value of local monthly searches being equal to global monthly searches.

5 - Approximate CPC:

CPC bid (approximate) for the Adsense ads that attracted the keyword in question. Note that you can not display this value if you are connected for the first time, and show, click the Columns button and check (true) to approximate CPC.

D - Keyword Ideas :

it is a table that is similar in design to the previous table : search terms , but the results that appear are the results of (proposed) that can help you in choosing keywords can change your route and adjust your first choice, but at the same time have the appropriate word under discussion marked especially if you put the (true) in front of the option : Only show ideas closely related to my search terms At the bottom of the text box word or phrase mentioned in (a).

E - Match Types

Here, the problem of confusion! .. Many wonder about the difference between the three types that fall under Match Types It is Broad, Phrase, Exact and what is the best type and which should I choose to get more accurate results.

We will clarify the difference between the three types with keywords (

kids

 crafts ) as an example:

 1 - Broad :

This means that the advertiser wants to show her ad if someone searches for the keyword (

kids 

Crafts) or any other word that contains the words or a single word of them in any order. For example, the ad will appear advertiser if someone searches for words or phrases in the following example:

*Kids

*Crafts

*Kids Crafts

*Best Kids Crafts

*Kids Crafts Ideas

*Kids Summer Crafts

Note, of course, this option provides a large number of visits to the advertiser; targeted as the biggest words or sentences marked. As for me as an editor of this option handbags are almost non-existent, because it gives me an indication disoriented. I want to control my inter Crafts Children and alone.

And for those who want more depth, imagine with me that the price set by the CPC advertisers on children Crafts Broad status is $ 5, for example, and you, I rely on this value and set up my site. What will happen is that I will suffer in the future in the competition because I am in this case will not be competing inter Craft children, but also on all language combinations arising to ensure access to price-per-click without competing with it other, and is incompatible with the niche idea .

 2 - Phrase :

This means that the advertiser wants to show his announcement if someone tries to cross (kids 

Crafts) or any other phrase containing the words in the same order. For example, the ad will appear advertiser if someone tries to the following sentences for example:

*Easy Kids Crafts

*Kids Crafts for easter

We note here that the stated goal for the visitors became more specific and target a small number of labeled sentences, but more specific. For me, as an editor, there are still confusing .. I want a word or phrase marked only.

 3 - Exact :

This means that the advertiser wants to show her ad if someone searches for the keyword (Crafts for kids), and that without changes or additions.

It is clear that this is what suits me for me as a publisher, the advertiser will pay for this keyword as it is, so I can not rely on the CPC bid in this situation.

** Conclusion: do not make sense to use Broad or Phrase to assess the financial performance of Niche .. But Exact is the ideal situation to assess any Niche.