Evaluating the profitability of niche .. and Keyword Tool

It is obvious that the selection of niche for working at Adsense ads with high CPC bid is what works best for your profitability site. But it seems that it is incomplete; standards that must be taken into account to discuss the profitability of Niche is more than just knowing the price per click. So what are these criteria? And how they can be evaluated?

We discussed in the first post of the Niche Extreme Series To the concept of Niche and Sources of generating a Niche ideas, and I pointed this niche like diamonds as you can find, but after research and exploration, and also explained should not be underestimated in any niche, perhaps lies the benefits of your treasure in this niche who despise it.

Psst !! .. One of my websites profitability from Adsense talk about air fresheners that work in an automated fashion!!!

But .. Is this your choice of niche that you think you are monopolized is enough to start creating your profit in this niche? .. The truth .. No, there are two basic criteria must first be evaluated, namely: financial viability and the amount of competitiveness.

And there are several tools that allows you to make optimal evaluation and analysis of these criteria, and after the analysis we are going to do, you'll be able to take the decision to use this Niche or not, now I'm will starting this explanation:

1 - Evaluation of financial profitability of the niche

You must take into consideration is always that we are talking mainly about the site that we will place in it Adsense advertising, must be this niche website that will focus around cost in financial terms, this means that the price per click on ads Adsense, due to be released this niche, and not just a few cents.

For a better assessment of the price of clicks, you can use several tools it is divided into two parts: the free and paid, but as always in my explanation will not use the paid services as long as there are adequate and free services, which can also be reliable. So if you are considering becoming a professional at work and enjoy Adsense, you should use this wonderful tool, free and provided by Google:  Keyword Tool.

 Evaluation of financial profitability of the niche by using Keyword Tool :

Google has provided this tool in the foundation for advertisers through the AdWords service, to enable them to know the average price of clicks, and the competition for the keywords wishes in creating propaganda campaigns targeting these words, and know the nature of the market before you enter, and it will suit their financial potential whether or not to get the best results it is.

But we, the editors will use this tool in the opposite direction, where we recognize the average price of clicks on certain word or phrase, for us to decide that we are creating our website / blog centered around the word or sentence marked or not, based on the estimated financial return generated by clicks by targeting this niche.

The main interface to the Keyword tool consists of several sections, the most important is the following :

A - Word or Phrase :

This is a text box, you type a word or phrase the keywords you have chosen for your niche inside, then click Search, know the average prices of clicks on AdSense ads drew those keyword or phrase, plus a few other details.

B - Advanced Options and Filters :

this is an option that allows some of the advances in the research process features, and clicking on it opens the drop-down menus, the most important is:

  * Locations and Languages :

Where you can choose a particular country, to know the average prices of clicks a keyword if the visitor clicks on the Adsense ads on your site within that State.

  * Filter Keywords :

This option offers a choice of a certain extent some of the values, facilitate access to better results.

C - Search Terms :

And a table showing the results of the research, and the pillars of this table are:

1 - Keyword:

The keyword or phrase.

2 - Competition:

The amount of competition by advertisers on this word or sentence marked (whenever the rectangle is greener, the competition was harder).

3 - Global Monthly Searches:

The number of searches each month for the keyword being discussed worldwide.

4 - Local Monthly Searches:

The number of searches each month for the keyword in question locally, according to the state-set in advance through, Advanced options and filters, and note that if you do not choose a particular country and to the left of the default All countries as it is, the value of local monthly searches being equal to global monthly searches.

5 - Approximate CPC:

CPC bid (approximate) for the Adsense ads that attracted the keyword in question. Note that you can not display this value if you are connected for the first time, and show, click the Columns button and check (true) to approximate CPC.

D - Keyword Ideas :

it is a table that is similar in design to the previous table : search terms , but the results that appear are the results of (proposed) that can help you in choosing keywords can change your route and adjust your first choice, but at the same time have the appropriate word under discussion marked especially if you put the (true) in front of the option : Only show ideas closely related to my search terms At the bottom of the text box word or phrase mentioned in (a).

E - Match Types

Here, the problem of confusion! .. Many wonder about the difference between the three types that fall under Match Types It is Broad, Phrase, Exact and what is the best type and which should I choose to get more accurate results.

We will clarify the difference between the three types with keywords (

kids

 crafts ) as an example:

 1 - Broad :

This means that the advertiser wants to show her ad if someone searches for the keyword (

kids 

Crafts) or any other word that contains the words or a single word of them in any order. For example, the ad will appear advertiser if someone searches for words or phrases in the following example:

*Kids

*Crafts

*Kids Crafts

*Best Kids Crafts

*Kids Crafts Ideas

*Kids Summer Crafts

Note, of course, this option provides a large number of visits to the advertiser; targeted as the biggest words or sentences marked. As for me as an editor of this option handbags are almost non-existent, because it gives me an indication disoriented. I want to control my inter Crafts Children and alone.

And for those who want more depth, imagine with me that the price set by the CPC advertisers on children Crafts Broad status is $ 5, for example, and you, I rely on this value and set up my site. What will happen is that I will suffer in the future in the competition because I am in this case will not be competing inter Craft children, but also on all language combinations arising to ensure access to price-per-click without competing with it other, and is incompatible with the niche idea .

 2 - Phrase :

This means that the advertiser wants to show his announcement if someone tries to cross (kids 

Crafts) or any other phrase containing the words in the same order. For example, the ad will appear advertiser if someone tries to the following sentences for example:

*Easy Kids Crafts

*Kids Crafts for easter

We note here that the stated goal for the visitors became more specific and target a small number of labeled sentences, but more specific. For me, as an editor, there are still confusing .. I want a word or phrase marked only.

 3 - Exact :

This means that the advertiser wants to show her ad if someone searches for the keyword (Crafts for kids), and that without changes or additions.

It is clear that this is what suits me for me as a publisher, the advertiser will pay for this keyword as it is, so I can not rely on the CPC bid in this situation.

** Conclusion: do not make sense to use Broad or Phrase to assess the financial performance of Niche .. But Exact is the ideal situation to assess any Niche.