Five common myths about search engine optimization -SEO-

Imagine this scene with me: a young enters hairdressing salon says: "Do not touch me! I'm only here because my mother forced me to come here ".. Well, let's say SEO sometimes placed in the same barber situation  ,they are familiar with and willing to work in the customer site and the customer as young do not want to make changes to the text apparent in his website. And this kind of problems usually occurs because of false ideas about SEO .. Take a look at these false ideas ...

1 - SEO works only on meta tags and Hidden Keywords :

Many people have the desire to get a high ranking when searched on simple keywords or vehicle in search engines like Google, but when you look at their web pages it is rare to find these words research seeking to improve their results, they believe that putting these keywords in the meta tags .. only search engines will increase their ranking in search engine results like magic .. This is of course a misconception action SEO mechanisms.

It is true that your main research individual or vehicle must be in the meta-tags of your site in the title descriptive of your site, but it should also appear in the same location and must also be present in some places the strategy in these pages, some webmasters say, "but I II love the way it shows my now "Well ..You may want to introduce your site that way, but that the search engines will not recognize that your site specializes in electronic devices, for example, unless that word appears in the titles of the articles main site as well as in the domain site.

Thus, you have a site works efficiently and can convert visitors into buyers or their required purpose of Browse the site ..Keep it, but should you have to listen to what you say to SEO for modifications that you should work on your site that will enable you to attract the attention of search engines and make them choose your site in the search results when the search for a keyword research that you putting it in your site.

2 - SEO is deceiving search engines :

Some website owners say, "Do not approach the visual content of your site and put your invisible" ... but the truth is that the use of hidden text in your SITE to deceive search engines, it is possible to expose you to completely ban the appearance of your site in search engine results. the main objective of the use of SEO is to give your best chance to appear in an advanced position in the results search engines when a user searches for a keyword that you are the owner of the website targeted in your site.'s main objective is to design your page and write texts to be clear and understandable to search engines, without sacrificing the experience and understanding of your visitors .. So do not ask the SEO experts to try to fool the search engines, but to cooperate with them to make your website in the best possible condition.

3 - SEO often working on changes within the site :

Even if your site is well designed and contains meta-tags and the content is full of words, this alone does not guarantee that your website will rank high in search engine results, so that all these factors such the design and meta-tags and content full of words are the factors and amendments under development within the site, which is certainly taken into consideration by the search engines, but also appreciate external factors such the number of external links to other sites pointing to your site. This means that, with the improvement of your site from the inside, you should increase the number of links pointing to your site from other sites that I have a high rank in search engine results or high rank users have when browsing websites.

4 - SEO techniques work immediately after applied it : 

Do not expect that once you use several methods improvers SEO, you will find a stream of visitors at your site, some search engines work at a good pace, but there is a belief that the main engine Google search has now been put to deliberately delay in its algorithms. This means that it may take several months before finding Advanced rank your site in the search results in Google for keywords specific research, especially if your site has been newly created during this initial period to create your site, you can use other promotional methods Contrary to the results of search engines such as google adwords advertising and paid products and marketing purposes, joint ventures and paid advertisements in electronic magazines and web ads outside.

5 - The use of SEO techniques costly :

While some large organizations made ​​use of great SEO companies to support their marketing campaign and end up spending thousands of dollars on SEO campaigns, but SEO can work better and more efficient and cheaper which is used to enhance the prestige and site advertising.

If you start using a campaign to get visitors, through the advertisements that you pay for each click, and assuming that the CPC 5 cents, and in order to get 100 hits a day, the cost will be $ 5 per day, or 1,825 dollars per year .. While we find that if you have learned to improve your website yourself using SEO techniques you will be able to get visitors on average at normal speed without pay for advertising campaigns, which are pay-per-click. In this way, the use of many professional webmasters. Or you can use a low cost SEO results give you at the same time certainly cost much less a marketing campaign for your website through pay-per-click advertising .