The factors of portability evaluation of niche for competition

First: Pagerank

Sites Page Rank Top highly eligible to appear in the first page of search engines, and while it assesses the key word is in terms of competitiveness must ensure that the top ten free sites that appear in the result of search for the word of sites Page Rank is high, you can even access and competition for the first mattress in less time.
In terms of numbers, if you have 4 or more sites with Page Rank is zero in the first ten sites, then you are facing a good chance to compete with the site.
Or otherwise .. Calculate the average page rank for the first ten sites if the average was <2.5, this is your chance to truth competition.

Second: Back Links

The high density of links pointing to a site from other sites, indicate the strength of this location, reputation, and the difficulty of his rival, and vice versa.

Therefore, make sure that the number of links to any site of the first three sites at least no more than 200 at the latest, and you would be better if it was one of them has a number of Backlinks is zero, then that will be the niche you have chosen a real treasure. Do you know why?

Because you list your new site link in a directory, or your comment on one of the forums or blogs as a means to promote your, has won at least one Back link, and that means you have overcome the competing site mentioned in the field of back links, at least, and that is what will help to speed up the ranking to your site level for advanced results.

Third: Keyword Status


-Is that one of those sites already focus on this particular keyword? Or is it a Transient passing appeared in the results of non-targeted research?
Be sure to consider the state of the keyword in terms of these sites:

1 - is this-the keyword mentioned in the website description?
2 - Is it also mentioned frequently (keyword) in the subject title?
3 - the keyword density in the core subjects up more than 4 or 5%?


If you answer yes to these questions, it should be noted that this site has been targeted this keyword before you, then this site is difficult for competition and will not be defeated only after a great effort .

Fourth: Domain Type

Web domain names that appear in search results or be www.sitename.com and in this case called the root domain, and can be either www.sitename.com / sub_page and in this case, the sub-page of the Sub mother group page.


The second type is the easy competition, because you are competing with your own root domain, but if most of the results of research on the quality of the root domain, it would be a little difficult for you.

Fifth: Domain Name

-Is that one of the top ten sites have a domain name that matches your keyword target completely, as www.keyword.com? Hmm .. If this happens, you are unlucky! ,, It is clear that one of them is gone too and book the domain.

But do not lose hope, may not be able to compete on a single, although its domain name, as if the space provided only, or not well cared for search engines specifically for this word.

But in this case, you will need to purchase a domain name roughly comparable and not identical target tag for asking (-) between the level of words, or increase character (s), such as a prefix or cancel (HQ) final (we will discuss this point in detail in the purchase of blog range).

Sixthly: Site Type

The results can be the first to get the word are the topics on the forums, or items exist in directory sites or perhaps from the Facebook page, or the pages .. Wikianswers And this kind of easy to overcome them sites and has its place as long as you are committed to the standard specifications for your website in terms of SEO (A domain name is the same target keyword - Get Back links Sites with higher Page Rank - the key word existed as location and title and density not less than 4 or 5% of its content - all external links nofollow - pay attention to the ALT code for images, etc.. ).

Introduction to evaluating the portability of Niche for competition

The privilege of choosing monopolized niche by yourself, and to have that niche, bringing the Adsense ads with high CPC bid is a wonderful thing. But what if this niche is not to compete? Unfortunately .. Your site will not work, and it is your choice for this niche is just a waste of time.

And to perform optimized for portability this market to competition analysis, you must perform several analyzes to develop top ten sites that appear in the search engine following research this niche, and to determine the extent to which your new competition to achieve the result is No. 1 in the search engines, and its ability excluding competitors (ranking out) and the occupation of their places .

And demonstrate the importance of conducting this assessment, it is enough to know that if your site was occupying a result No. 1 in the search engines, you will get over 40% of visits from search engines alone, and this of course means less effort in the promotion, and that's what we aspire to nest sites where we want to be sold on the same site with a minimum possible effort to promote and transform the site condition (autopilot) in terms of attracting visitors :)

And damage ratio below 25% if they occupied the site was ranked No. 2, and then collapsed to less than 6% if they occupied the No. 3 result. So - and as we have seen - there is no place for the creation of a certified on the niche site What no competition appears not as a consequence of the first, and only suffered the low participation visitors, and low profits Adsense.

And now .. And after we had seen in previous post in Niche Extreme series, notes that must be taken into account when establishing Blog profitabilité and (financial return), and we learned together how to rating the financial performance of this Niche using the keyword tool, which is now only the second criterion and (potential competition). So what are the factors that govern in potential of Niche for competition?

The golden rules for choosing a profitable Niche by using Keyword Tool

1 - Choose one of the following countries: USA, UK or Canada :

To improve access to high-priced clicks; All statistics indicate that these countries are the first nations brought to clicks with high prices in general, and these countries is what will be the No. 1 targeting to bring visitors promotions in our plan, we all hate the price clicks => 1 cent!

2 - Value (local monthly searches) will be between 1000 to 5000 :

of course , the number (1000-5000) represents only a small number for the number of searches per month in one of the countries mentioned in point 1, but we choose Niche and not a large market, and can therefore compete to appear in search results in the advanced rank (talking appears as a result of the first or second to last in the search engines), and it is not difficult, you can access those classified less than 60 days using SEO techniques that I already explained in detail in SEO Series.

3 - the value ( Global Monthly Searches ) Does not exceed three times the value (Local Monthly Searches ) .

A guarantee is at least one third of visitors one of the countries that we have identified in section 1, and thus we get the price of clicks for that state alone.

Try to choose an Arab state, for example, or India, and see the average price for a keyword clicks, and compare it with the keyword if the state were selected United States, for example, .. Often, you will realize that the big difference and there is no comparison.

So we do not want to mingle with visitors! And the value of clicks remain high always excludes visitors from other countries that we set in advance.

Note that some people may adjust the value of local monthly searches, which is equal to the value of global monthly searches, thus ensuring that all researchers for the keyword in question does not come only from a given country and only .. Genius idea .. Exploited!

4 - competition  be from medium to high :

I mean here the advertiser competition on the keyword, so that those with strong competitiveness, as far as possible, to ensure that they pay more to stay in the circle of competition and we are the publishers of beneficiaries always click the price to remain high for a long time.

The fact that the competition is low, it means a smaller number of advertisers interested in this keyword, which means that it is not obliged to increase the value of the fovea to stay in the competition, because they are weak in the foundation and that's what you risk is the risk if you choose a keyword has a competitive advertising is low, even if the value of click is high .

5 - that the price-per-click (CPC) from 1 to $ 4 :

It is not that easy because you get clicks price 20 or $ 30 as some like to follow lists of the most expensive words each year, this is the path of the imagination.

The choice of moderate values ​​of CPC bid with the site in the form of distinction for search engines SEO, and a plan to promote the Court, and repeat with 3 or 4 other sites, you will get a good account with Adsense, income of at least $ 600 per month .. it is the planning Oh dear!

- A practical example

Try applying the previous rules on the keyword ( kids 

Crafts ) using the advanced options and filters, and noted that it is not applicable to this niche, so ignore this niche, and return for Niche last of our sources of inspiration, and we use the tools offered by the existing keywords ideas .

error conditions on the keyword Kids Crafts

Keywords (proposed) by the tool, and applies the conditions that we set

Now you can adjust your route and choose among alternatives your keywords with applied the golden rules , for example : Party Games for Kids .. 

********************************************

See the previous post  

Full explanation of how to use keyword Tool ..

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Evaluating the profitability of niche .. and Keyword Tool

It is obvious that the selection of niche for working at Adsense ads with high CPC bid is what works best for your profitability site. But it seems that it is incomplete; standards that must be taken into account to discuss the profitability of Niche is more than just knowing the price per click. So what are these criteria? And how they can be evaluated?

We discussed in the first post of the Niche Extreme Series To the concept of Niche and Sources of generating a Niche ideas, and I pointed this niche like diamonds as you can find, but after research and exploration, and also explained should not be underestimated in any niche, perhaps lies the benefits of your treasure in this niche who despise it.

Psst !! .. One of my websites profitability from Adsense talk about air fresheners that work in an automated fashion!!!

But .. Is this your choice of niche that you think you are monopolized is enough to start creating your profit in this niche? .. The truth .. No, there are two basic criteria must first be evaluated, namely: financial viability and the amount of competitiveness.

And there are several tools that allows you to make optimal evaluation and analysis of these criteria, and after the analysis we are going to do, you'll be able to take the decision to use this Niche or not, now I'm will starting this explanation:

1 - Evaluation of financial profitability of the niche

You must take into consideration is always that we are talking mainly about the site that we will place in it Adsense advertising, must be this niche website that will focus around cost in financial terms, this means that the price per click on ads Adsense, due to be released this niche, and not just a few cents.

For a better assessment of the price of clicks, you can use several tools it is divided into two parts: the free and paid, but as always in my explanation will not use the paid services as long as there are adequate and free services, which can also be reliable. So if you are considering becoming a professional at work and enjoy Adsense, you should use this wonderful tool, free and provided by Google:  Keyword Tool.

 Evaluation of financial profitability of the niche by using Keyword Tool :

Google has provided this tool in the foundation for advertisers through the AdWords service, to enable them to know the average price of clicks, and the competition for the keywords wishes in creating propaganda campaigns targeting these words, and know the nature of the market before you enter, and it will suit their financial potential whether or not to get the best results it is.

But we, the editors will use this tool in the opposite direction, where we recognize the average price of clicks on certain word or phrase, for us to decide that we are creating our website / blog centered around the word or sentence marked or not, based on the estimated financial return generated by clicks by targeting this niche.

The main interface to the Keyword tool consists of several sections, the most important is the following :

A - Word or Phrase :

This is a text box, you type a word or phrase the keywords you have chosen for your niche inside, then click Search, know the average prices of clicks on AdSense ads drew those keyword or phrase, plus a few other details.

B - Advanced Options and Filters :

this is an option that allows some of the advances in the research process features, and clicking on it opens the drop-down menus, the most important is:

  * Locations and Languages :

Where you can choose a particular country, to know the average prices of clicks a keyword if the visitor clicks on the Adsense ads on your site within that State.

  * Filter Keywords :

This option offers a choice of a certain extent some of the values, facilitate access to better results.

C - Search Terms :

And a table showing the results of the research, and the pillars of this table are:

1 - Keyword:

The keyword or phrase.

2 - Competition:

The amount of competition by advertisers on this word or sentence marked (whenever the rectangle is greener, the competition was harder).

3 - Global Monthly Searches:

The number of searches each month for the keyword being discussed worldwide.

4 - Local Monthly Searches:

The number of searches each month for the keyword in question locally, according to the state-set in advance through, Advanced options and filters, and note that if you do not choose a particular country and to the left of the default All countries as it is, the value of local monthly searches being equal to global monthly searches.

5 - Approximate CPC:

CPC bid (approximate) for the Adsense ads that attracted the keyword in question. Note that you can not display this value if you are connected for the first time, and show, click the Columns button and check (true) to approximate CPC.

D - Keyword Ideas :

it is a table that is similar in design to the previous table : search terms , but the results that appear are the results of (proposed) that can help you in choosing keywords can change your route and adjust your first choice, but at the same time have the appropriate word under discussion marked especially if you put the (true) in front of the option : Only show ideas closely related to my search terms At the bottom of the text box word or phrase mentioned in (a).

E - Match Types

Here, the problem of confusion! .. Many wonder about the difference between the three types that fall under Match Types It is Broad, Phrase, Exact and what is the best type and which should I choose to get more accurate results.

We will clarify the difference between the three types with keywords (

kids

 crafts ) as an example:

 1 - Broad :

This means that the advertiser wants to show her ad if someone searches for the keyword (

kids 

Crafts) or any other word that contains the words or a single word of them in any order. For example, the ad will appear advertiser if someone searches for words or phrases in the following example:

*Kids

*Crafts

*Kids Crafts

*Best Kids Crafts

*Kids Crafts Ideas

*Kids Summer Crafts

Note, of course, this option provides a large number of visits to the advertiser; targeted as the biggest words or sentences marked. As for me as an editor of this option handbags are almost non-existent, because it gives me an indication disoriented. I want to control my inter Crafts Children and alone.

And for those who want more depth, imagine with me that the price set by the CPC advertisers on children Crafts Broad status is $ 5, for example, and you, I rely on this value and set up my site. What will happen is that I will suffer in the future in the competition because I am in this case will not be competing inter Craft children, but also on all language combinations arising to ensure access to price-per-click without competing with it other, and is incompatible with the niche idea .

 2 - Phrase :

This means that the advertiser wants to show his announcement if someone tries to cross (kids 

Crafts) or any other phrase containing the words in the same order. For example, the ad will appear advertiser if someone tries to the following sentences for example:

*Easy Kids Crafts

*Kids Crafts for easter

We note here that the stated goal for the visitors became more specific and target a small number of labeled sentences, but more specific. For me, as an editor, there are still confusing .. I want a word or phrase marked only.

 3 - Exact :

This means that the advertiser wants to show her ad if someone searches for the keyword (Crafts for kids), and that without changes or additions.

It is clear that this is what suits me for me as a publisher, the advertiser will pay for this keyword as it is, so I can not rely on the CPC bid in this situation.

** Conclusion: do not make sense to use Broad or Phrase to assess the financial performance of Niche .. But Exact is the ideal situation to assess any Niche.

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Few things excite us more than to see designers pushing the edge of functionality and practicality. Lotty Lindeman's moving wall/door is one such example.

There's a playful air to this door that reminds us of European palaces (or the Oval Office) where doors are camouflaged seamlessly into the wall — except in this instance the concept is turned on its head and the "hidden" aspect of what makes the wall a door is instead highlighted and emphasized.

Plus we love that its red — lovely and intriguing. More on Lotty here

Ping Pong Door by Tobias Franzel

Designed by Tobias Fränzel